"The power consumers have to change the conduct and actions of companies comes from their dollars and the choices they make as consumers."
The collective actions of consumers have had power and influence over the behavior of companies for many years. By preferring certain products and avoiding others, the choices that consumers make affect the actions of companies.
In recent years, consumers are beginning to expect more than just good products from companies. They are expecting companies to be good citizens. Consumers expect the conduct and actions of companies to reflect the behavioral norms shared by the majority of consumers.
When a company's conduct and actions are unacceptable to consumers, conscientious consumers can use their influence as consumers to change the company's behavior.
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© Copyright 1998, Charles Botsford
Boycott of Tobacco