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Conscientious
Consuming: Creating a Personal Boycott
There are many reasons to create a personal
boycott. It could be because of traditional consumer reasons like poor product quality. It
could also be for more conscientious grounds like the companies social, environmental, or
employee policies. When your conscience tells you to boycott a
companys or countrys product, creating a personal boycott is very much like
creating an organized boycott.
- A Clear Issue
. If you decide to create a personal boycott you must
determine three things. . If you decide to create a personal boycott you must
determine three things.
- You must decide precisely which company conduct or actions you object to.
- You must be able to detail what actions you are taking (what companies,
countries, products or services youre boycotting).
- You specify exactly what the company must do to resolve the problem (stop
the boycott).
- A Visible Target
. You must be a vocal consumer and communicate to the
boycotted company the issue, your planned actions, and your proposed resolution. . You must be a vocal consumer and communicate to the
boycotted company the issue, your planned actions, and your proposed resolution.
- Clear Alternatives to the Boycotted Product
. In many cases when you
boycott one company you will end up doing business with one of its competitors. If this is
the case, be a vocal consumer and let the boycotted company know that they are losing
sales (include the dollar amounts). And also inform them which of their competitors is
gaining sales because of the boycott.. In many cases when you
boycott one company you will end up doing business with one of its competitors. If this is
the case, be a vocal consumer and let the boycotted company know that they are losing
sales (include the dollar amounts). And also inform them which of their competitors is
gaining sales because of the boycott.
- Visibility of Violations
. Be a vocal consumer and share your boycott
information with others. When you see others purchasing a boycotted product let them know
why you are boycotting it. Be prepared to provide information to others.. Be a vocal consumer and share your boycott
information with others. When you see others purchasing a boycotted product let them know
why you are boycotting it. Be prepared to provide information to others.
- An Organized Effort
. The amount of effort you want to expend on your
personal boycott is up to you. It could be as simple as telling a few friends or notifying
consumer organizations. Or it could be your life work.. The amount of effort you want to expend on your
personal boycott is up to you. It could be as simple as telling a few friends or notifying
consumer organizations. Or it could be your life work.
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- Consumer Organizations:
- Better Business Bureau
- http://www.bbb.org
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- ConsumerNet
- http://consumernet.org
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- National Consumer League
- http://www.natlconsumers
league.org
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