Consuming: The Payoff!
Some people would say that boycotts do little more than make the boycotter feel good. In many cases that may be enough. But a personal boycott can do more. As more people become conscientious consumers and create personal boycotts, more pressure will be placed on companies to match their conduct and actions to the behavioral norms expected by most consumers. The key premise of conscientious consuming is that the collective conscience of people (their idea of right and wrong) is basically good. Most people share the same concepts of proper company behavior. Products should be safe, workers should be treated fairly, and all people should have basic rights. Governments may have limited powers to make these things happen, but consumers, conscientious consumers, also have power.
Consumers can create change if they work together in large numbers. A single person, taking a stand and creating a personal boycott can start the process of change. When numerous like-minded conscientious consumers join a cause, work together and convince others, companies can be forced to change their behavior. When united, thousands of personal boycotts have the power of an organized boycott. And organized boycotts have changed the conduct and actions of companies.
When companies are confronted with the negative publicity and loss sales created by large numbers of personal boycotts, they will be highly motivated to change their actions. A single person with a great idea can change the world.
The Conscientious Consumer web site is meant to be a place to take a stand and start the process of change. If you have a cause, submit an article. Start the process of change!